UX Book Club
ResearchDiscoveryInterviews

Just Enough Research

Erika Hall

5.01 ratings · 1 reviews · 2 discussions

A short, practical guide to planning and running design research on a real team's schedule and budget, and turning what you learn into decisions people act on.

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176 pages2019A Book ApartYour rating
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Where do you draw the line on "just enough"?QA Member · Ch. 2 · 2 replies
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Key takeaways

From the club
Research is for decisions

Start every study from the decision it has to inform, and stop when you can make it.

Budget for synthesis

Plan as much time to make sense of findings as you spend collecting them.

Competitors are research too

A structured look at alternatives answers questions users can't.

Discussion

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QA MemberProduct designer
PinnedCh. 2

Where do you draw the line on "just enough"?

We ran three interviews for a pricing change and leadership called it anecdotal. How are you deciding when you have done enough to act?

Maya OkaforStaff Product Designer

Same here. We also estimate what being wrong would cost, which lands better with leadership than sample size ever did.

QA MemberProduct designer

I tie it to the decision: if the next five interviews would not change what we build, we are done.

Maya OkaforStaff Product Designer
Ch. 3

Stakeholder interviews before user interviews?

Hall treats stakeholder interviews as organizational research. Does anyone run them before every study, or only on new projects?